Paid search, otherwise known as PPC, should be the backbone of every marketing campaign with a focus on lead generation. It allows businesses to reach potential consumers on Google and Bing when they are further down the sales funnel. Our services allow us to track the entire conversion process, including phone calls, form fills, emails, and more.
Social media has turned into one of the top forms of marketing , as consumers are spending increasing amounts of time on several different platforms. In addition to being very cost-efficient and an effective lead driver, social advertising allows a greater level of targeting than most other marketing mediums. We are experienced in running high quality campaigns on Facebook, Instagram, LinkedIn, SnapChat and more.
SEO can be divided into two main components: on-site and off-site optimizations. We conduct an audit that looks at these components and provides thorough insights and recommendations to improve your organic search rankings. We can also provide a custom quote for our team to implement the recommendations on your website.
Tired of trying to post relevant content to your social media pages while also responding to the comments, reviews, and messages? Let us handle that for you! We will produce a content calendar with relevant content and posts to help engage your followers and drive loyalty. We will also keep your social media pages up to date with accurate business information such as services, hours, photos and more.
Targeted display advertising is meant to create awareness in the marketplace. Our platform allows us to run image or rich media ads across the top websites with extensive targeting features such as website remarketing, customer lists, keywords, demographics, location and more. We can also place your ads on specific high volume sites such as CNN, New York Times, ESPN, Star Tribune, KARE 11, WCCO, etc.
Increase your brand’s digital presence and engagement through video advertising on YouTube, social media, across the web, and Over-The-Top (OTT). In addition to running high-quality video ads for our clients, we also provide video production services.
Using a proven model that prioritizes frequency over reach, we can optimize your TV buys for conversions and ROI. Television advertising can be a great way to drive preference and generate direct leads to your business. With a combined 20 yrs working for a local TV station, we can effectively negotiate and handle your TV station relationships. As a result, we will save you time and make sure you are receiving more leads from your campaigns.
In the marketing world, CTV is the hottest medium to reach customers right now. CTV allows you to place your commercials onto connected TVs and devices through a variety of streaming services. Most CTV services allow for specialized targeting down to specific demographics and zip codes. Being some of the earliest adopters of CTV, our team has more CTV inside experience than other agencies. We know which vendors are the best to use in this growing market.
Even in 2021, we believe that all marketing avenues work for businesses. Traditional media leads consumers to go online and start their research process. For that reason, traditional advertising can be good mediums to drive preference and inspire demand. From outdoor and direct mail marketing to radio and newspaper ads, we can find the most cost-efficient and effective traditional marketing placements for your business.
Seeking a comprehensive marketing solution delivered by experts in the field? Contact Theory Z Media today for a FREE business consultation!
We are a full service marketing agency built by a partnership between four top media experts. Contact us today to learn more!
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