Social Media Advertising
LEAD GENERATION
Social Media Advertising
Recent estimates suggest the average person in North America spends a little over two hours per day on social media. The median 16 to 24 year-old spends roughly three hours a day on social platforms. Another statistic suggests the average adult in the United States spends about 38 minutes per day on Facebook.
Anyone who ignores social advertising does so to the benefit of their competitors. The vast majority of businesses can reach their desired consumer base on some social media platforms.
There are certain benefits that social media advertising has over paid search advertising. Mainly the ability to accurately target users based on demonstrated interests and behaviors, as well as demographics listed on their profiles. If your average customer works in a certain field, has particular hobbies, lives in a certain location, or is interested in specific types of things, we can target them via social advertising.
Like Paid Search, you are only spending ad dollars reaching a relevant audience.
Our Social Media Advertising Strategy
- Identify and focus dollars on platforms where your target customers likely spend most of their time.
- Adjust ad parameters and targeting to deliver ads to an extremely relevant audience.
- Develop compelling ad copy and visuals to entice users to engage on your ads.
- Utilize advanced targeting strategies to reach the right people such as customer lists, website remarketing, social page remarketing, user engagement, and more.
- Adjust bidding strategies to maximize the effectiveness of your marketing dollars.
- Ability to switch out creative often, and run new strategies as soon as they become available via the platforms, such as call ads, lead generation ads, story ads, etc.
We are a full service marketing agency built by a partnership between four top media experts. Contact us today to learn more!
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