Connected TV (CTV)
MEDIA BUYING
Connected TV
The relevancy of Connected TV (CTV) advertising is increasing with each passing day. It can be difficult to reach media consumers with regular TV advertising once they’ve cut the cord, and are utilizing streaming services through smart TV's and streaming devices like Roku and Firestick. The Media Rating Council is now defining over-the-top streaming advertising (OTT) as connected TV. Advertising that runs on top of media delivered by a variety of streaming services, is the solution.
It’s unlikely all of your customers can be captured by just one marketing method, which is why CTV is an important component in a holistic traditional and digital marketing campaign.
Another benefit of CTV are the more nuanced targeting capabilities. Your ads can run on certain content channels and be targeted to specific demographics and zip codes.
As early adopters with extensive experience working with Connected TV placement and targeting, Theory Z Media can be your ideal partner for reaching consumers in the rapidly expanding streaming market.
Our Connected TV Strategy
- Identify the right vendors, platforms, and channels for your CTV advertising.
- Advertise your brand and message to consumers who may not catch your TV commercial or traditional advertising.
- Use geographic and demographic targeting to deliver your advertising to relevant consumers.
- Manage your budget so more of your dollars are spent reaching potential customers.
- Provide transparent performance reporting.
We are a full service marketing agency built by a partnership between four top media experts. Contact us today to learn more!
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