Paid Search Advertising
LEAD GENERATION
Paid Search Advertising
Paid Search, otherwise known as PPC, is one of the most powerful digital lead generation tools. This advertising service allows you to display ads on Google and Bing search results the instant a consumer shows interest in your products or services. For example, plumbers can have their ads appear when someone searches "plumber near me”, and lawyers can have their ads appear when users search for “auto accident lawyer.”
Paid Search essentially gives your business the first chance at converting customers who have already decided they require your services, or they’re interested in purchasing your product. This down-funnel consumer is one of the most coveted, as they’re already primed to convert into a new customer .
Our Paid Advertising Strategy
- Use proven performance data and industry knowledge and experience to build and optimize campaigns.
- Conduct keyword research to determine relevant and high search volume keywords to target in your area.
- Develop quality ad copy utilizing relevant website content and high search volume keywords in multiple ad formats such as expanded text ads, call ads, responsive ads, etc.
- Determine and setup other key targeting features to ensure our ads reach the right people such as locations, negative keywords, etc.
- Continually optimize campaigns for highest performance and ROI by adjusting bid strategies, keywords, ad copy, ad extensions, audiences and more. And ... We have a little secret sauce that we add to the mix to increase your ROI! Set up a meeting with us to find out more.
We are a full service marketing agency built by a partnership between four top media experts. Contact us today to learn more!
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