Search Engine Optimization
LEAD GENERATION
Search Engine Optimization
Where your website appears in organic search results matters. Sites that appear high on search engine results pages (SERPs), especially those that appear on the first page, enjoy much higher traffic volume compared to businesses that appear on the fifth or tenth page of results.
Getting those top spots on search results requires no ad dollars, meaning any traffic you generate thanks to your website’s organic rankings won’t eat into your advertising budgets. SEO requires an initial investment but it will continue paying dividends for years down the road.
How Do We Improve a Website’s Rankings Through SEO?
Assess four main factors to improve overall SEO performance:
- Accessibility: How accessible the website is by search engines – mainly looking at technical SEO factors such as Robots.txt, HTTP status codes, page load speed, sitemap, mobile-friendliness, etc.
- Indexability: Status of the current indexability on search engines – review Google Search Console, Bing Webmaster Tools, technical errors, pages indexed, rich result status and more.
- On-Page SEO: Review of website content affecting search engine rankings – examples include URL structure, duplicate content, HTML mark up/meta data like title tags and meta descriptions, linking structure and more.
- Off-Page SEO: Off-site factors affecting search engine rankings that focus on authority, trustworthiness and relevance of website. Examples include local listings (i.e. Google Maps, Facebook, Yelp), domain authority, referring link performance, etc.
We are a full service marketing agency built by a partnership between four top media experts. Contact us today to learn more!
QUICK LINKS
