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Natalie Siebenaler • January 27, 2023

Tips To Boost Your Google Business Profile On Search Results

google local search result

A business's local ranking on Google search results and the Map Pack is more important than ever. The higher you show and beat out the competition, the better chance you capture new customers. A key way to maximize how often users find your business in local search results is to setup, claim and optimize a Google Business Profile. 


How Does Google Determine Local Ranking? 


Local results are based on relevance, distance and prominence. Relevance: How relevant your business information is to the keyword searched. Distance: How far your business location is from the local keyword searched. Prominence: How well known the business is.


What is a Google Business Profile? 


Google Business Profile (GBP) is Google's free platform to manage how your local business shows up across Google products, like Maps and Search. Here you can maintain accurate business details such as address and hours, interact with customers online and attract new customers. Setup or claim your profile here. Once you have a profile created, verified, and optimized, your business should start to show for key relevant non-branded terms such as "coffee shops near me". Test how your business shows in search results now

10 Tips to Boost your Google Business Profile Visibility


  1. Enter Complete Data. Businesses with complete and accurate information are easier to match with the right searches. Fill out your profile information as much as possible i.e., categories, description, opening date, phone number, website, COVID-19 info, menus, service area, location (ensure pin is correct), hours, services, amenities, holiday hours, upload photos and more. *Make sure to keep your information up to date as business changes.
  2. Verify Your Locations. Business locations are more likely to show in local search results across Google products like Maps and Search when verified. Additionally, owning the profile allows you to control what information shows here, accept or decline profile suggestions and respond to reviews.
  3. Target High Search Volume Keywords Throughout the Content. Conduct keyword research via Google Ads Keyword Planner to determine high search volume keywords to target, or contact us for help. Include keywords plus local terms such as Minnesota (1-3 times) in areas such as description, blog posts, photo captions, etc.
  4. Post Blogs Often. Share blog posts, news articles, product updates, and business updates here as often as you post to Facebook, Instagram, Twitter, etc. This is your main opportunity to boost visibility for non-branded terms. Google rewards relevant and fresh content.
  5. Encourage and Respond to Reviews. Google review count and review score factor into local search ranking. When you reply to reviews (good and bad), it shows that you value your customers and their feedback. High-quality positive reviews can improve your business visibility.
  6. Add Photos and Videos. This includes profile, cover and general business photos. Showcase your business and products through high quality imagery that gives a real feel for what customers should expect. If you have video, make sure to add that here too! Optimize file names and captions for high search volume keywords where possible.
  7. Add Questions and Answers. Google wants users to stay on Google so encouraging this engagement should be beneficial. The more relevant content you can add to the profile the better. Add engaging questions and answers that target high search volume keywords to boost visibility plus customer satisfaction.
  8. Build Prominence with Websites, Articles, Directories and More. Well-known brands are likely to be prominent in local search results. However, prominence can be built on Google by ensuring key local listings like Facebook, Yelp, Foursquare, Bing Maps, etc. have profiles fully completed and name, address and phone number match the Google profile and website.
  9. Do Not Set and Forget. Check the profile content often and ensure details are up to date such as hours. Respond to reviews, accept or decline profile suggested changes, post blogs, etc.
  10. Contact Google or Theory Z Media for Support. We’re here to help! Email us at info@theoryzmedia.com or call us at 651-335-7093. Contact Google Business Profile Support Here
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